432.BLEU — BOX OFFICE RESEARCH

Tell us what would get you through the door.

Five minutes on live music, distance, cost, and what a virtual show would need to be worth your time — and your money.

01About you

In the past 12 months, have you attended a live concert or music event in person?*

How often do you typically attend in-person concerts?*

Age range*

How far do you live from the nearest venue that regularly hosts artists you'd want to see?*

Have you ever attended or watched a livestreamed or virtual concert?*

02Getting to shows

Distance and cost, as barriers to seeing music in person.

Estimate your total spend on a typical concert outing (tickets + travel + parking + food/drink):*

03Experiencing music with others

Picture a virtual concert platform where you can watch a live-streamed performance and interact with other attendees in real time — chat, voice, avatars, shared reactions — as if you were at the show together.

04What it's worth to you

What would you pay for a single virtual concert ticket with real-time social features?*

What would you pay for a monthly subscription with access to multiple virtual concerts?*

05Introducing 432.BLEU

432.BLEU is a virtual concert venue where you watch live performances and interact with other fans in real time, from anywhere.

How likely are you to try 432.BLEU if it launched in the next 6 months?*

Very unlikelyVery likely

0–10: how likely are you to recommend 432.BLEU to a friend?*

Not at all likelyExtremely likely
06In your words

Optional — but we read every response.

What would make a virtual concert experience feel worth paying for?

What, if anything, would prevent you from attending a virtual concert?

Any other thoughts on 432.BLEU or virtual concerts in general?

You're in the mix.

Thanks for the read on this — it goes straight into how we build the room.

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